How Can a Custom Mobile App Increase Your Sales?

As a business-first mindset, you’re probably here to find out one thing: How can this blog help increase your sales? Because, let’s be real, sales are priority number one.

With mobile app revenue soaring past $522 billion, having a strong mobile presence isn’t just an add-on; it’s a ‘must-download’ strategy!

A custom mobile app is like strapping a turbocharger onto your business, giving you the speed and reach to connect with customers faster.

Still going app-less?

That’s like running a marathon in flip-flops. Without a custom app, you’re potentially losing out on both customers and future sales.

And who wants to leave revenue on the table?

Mobile apps bring your brand within a single tap for customers. To show you how it works, our sales and mobile app dev teams teamed up to share how custom apps can boost your growth and bring in more revenue than ever

Ready to go from ‘just scrolling’ to ‘just selling’? Let’s dive in!

What is Custom Mobile App Development?

Think of custom mobile app development like getting a tailor-made suit for your business. Instead of a one-size-fits-all solution, a custom app is crafted to fit your business perfectly, from the look and feel to the features your customers need.

With a custom app, your business gets its own branded “super tool” to make things easier, boost customer engagement, and grow as you do. It’s like having a digital VIP service that makes life easier for both you and your customers.

Why Think About a Custom Mobile App for Your Business?

• Custom apps are made just for you—fitting your brand, services, and the people you want to reach.
• They help your business stand out and give customers a unique experience they won’t find anywhere else. Plus, you can add fun stuff like loyalty rewards, personalized content, and special offers that keep customers interested and coming back for more.
• As your business grows, your app can grow too! It’s easy to add new features to keep up with what customers want and what’s hot in the market.
• And here’s the smart part: custom apps can track what users like and don’t like, helping you make better business decisions.

How Can a Custom Mobile App Drive Real Business Growth?

A custom mobile app can be a powerful sales-driving solution that creates a lot of opportunities to connect with customers, simplify purchases, and keep people coming back.

Here are some of the top benefits of a custom app that can turn your business into a sales machine:

1. Better User Experience:

• Built for Your Customers: A custom app is designed according to your specific audience to offer features and experiences that can fulfill users’ needs and preferences.
• Increased Engagement: By delivering a more personalized experience you can keep users engaged and coming back for more because they feel like it’s made just for them.

2. Improve Brand’s Identity:

• Unique Design and Features: Custom mobile apps allow you to showcase your brand’s unique personality, look, and values. A fully branded app helps users recognize and remember your business.
• Consistent Branding: Your app becomes an extension of your brand that offers a consistent and recognizable experience to build trust and loyalty among the users.

3. Increased Sales and Revenue Opportunities:

• Flawless Purchasing: With a smooth and easy-to-navigate interface you can have custom apps that make the purchasing process quick and hassle-free. Fewer steps to checkout mean more sales conversions.
• Upselling & Cross-Selling: You can include features like product recommendations, limited-time offers, and special discounts to encourage customers to explore more of what you offer.

4. Direct Communication Channel:

• Real-Time Notifications: Push notifications allow you to reach users instantly with important updates, promotions, or new product launches. They work as timely reminders that bring users back to your app.
• Connect on Your Terms: Unlike depending on email or social media, a mobile app gives you a direct line to your customers which helps you to communicate when it matters most.

5. Enhanced Customer Loyalty:

• Exclusive Rewards and Loyalty Programs: Custom apps make it easy to set up loyalty points, rewards, and special deals for repeat customers to create a sense of exclusivity that keeps them engaged.
• Establish Long-Term Relationships: Building trust through a personalized experience helps to convert casual users into loyal customers for better retention and increased lifetime value.

6. Actionable Insights and Analytics:

• Data-Driven Decisions: Custom mobile apps offer insights into user behavior, preferences, and engagement patterns so that according to your business you can improve or introduce something unique.
• Test and Adapt: With a custom app, you can easily test new features to get feedback directly from users, and constantly make changes to match what your customers want.

7. Scalability to Match Business Growth:

• Grows with You: As your business expands, your app can extend to fulfill new demands, add more features, expand functionality, and support larger user bases.
• Cost-Effective Growth: With a scalable custom app, you won’t need to invest in an entirely new platform as your business grows. Instead, you can continue improving your existing app by saving on development costs while keeping up with growth.

Real-World Examples of Businesses Boosting Sales with Custom Apps

See how some of the businesses have successfully used custom mobile apps to improve their sales. Here are a few examples of companies that took their sales to the next level by investing in custom mobile apps:

1. Starbucks : Transforming Loyalty with Rewards

• Customized Loyalty Program: Starbucks completely changes the way it engages customers by integrating its rewards program directly into its custom app. Users can order, pay, and earn loyalty points all from one place which makes the process fast and easy.
• Increased Repeat Sales: By providing personalized offers and rewards the app keeps customers coming back. This approach has not only boosted daily sales but also improved brand loyalty.

2. Nike : Personalizing the Shopping Experience

• Product Recommendations: Nike’s custom app goes beyond just an online store; it offers personalized product recommendations, workout tips, and even a virtual try-on feature.
• Driving Sales Through Personalization: By providing customized product suggestions based on user data, Nike’s app improves the shopping experience and leads to higher conversion rates and sales.

3. IKEA : Simplifying In-Store and Online Shopping

• Augmented Reality (AR) for Product Previews: IKEA’s custom app lets users visualize furniture in their own space with AR. This feature has made online shopping more interactive and helped customers feel confident in their purchase decisions.
• Increasing Online Sales: By connecting online and in-store shopping, IKEA’s app has made it easier for customers to shop from anywhere, leading to a surge in online sales.

4. Tata CLiQ : Making Difference in E-Commerce Shopping

• Personalized Shopping Experience: Tata CLiQ is one of the leading e-commerce platforms that provides a smooth shopping experience with a customized mobile app. It has features like personalized product recommendations, real-time offers, and exclusive deals based on user preferences.
• Increased Conversion Rates: With features like easy payment options, fast checkouts, and delivery tracking, the Tata CLiQ app has simplified the shopping journey. As a result, they have been able to get higher conversion rates and repeat customers to increase sales.

How Can Seven Square Help You Build a Custom Mobile App to Drive Sales?

We have decades of experience creating mobile apps that make a difference for businesses like yours.

• Founding Experience: We started back with the first iPhone in 2007-2008, giving us unique insights into mobile app development from the ground up.
• Over 5,000 Custom Apps: We’ve developed over 5,000 custom mobile apps across various industries, each tailored to meet our clients’ specific needs.
• Proven Success: Our apps have achieved over 2.5 million downloads, showcasing our skill in building impactful, user-friendly applications.
• Platform Expertise: With a deep understanding of Apple’s and Google’s guidelines, we ensure your app meets the highest standards for performance and design.
• Focus on User Experience: We know that great user experience keeps customers coming back. Our apps prioritize easy navigation and intuitive design to enhance engagement and drive sales.

Basic Steps to Build a Custom Mobile App for Your Business

Do you want to know about the basic steps to build a custom mobile app? It can be complex but here we have tried to explain the process into steps to make it manageable and even exciting.

1. Define Your Goals and Objectives:

• Start with a Clear Vision: Identify what you want your app to achieve. Do you want to increase sales, improve customer service, or streamline operations?
• Know Your Audience: Understanding who your app is for helps shape its features, design, and overall functionality. The more you know about your users, the better you can serve them.

2. Plan Out Key Features and Functionality:

• Prioritize Essential Features: Think about the features that will make the biggest impact, such as easy navigation, secure payment options, or personalized content. Keep it simple at first & focus on what delivers the most value.
• Map the User Journey: Outline the steps you want users to take within the app. This ensures a smooth, user-friendly experience that keeps users engaged from start to finish.

3. Choose the right Development Team:

• Find Experienced Developers: You can hire an external team for mobile app development like ours. We have a team of developers with experience in custom app development who understand your industry and needs.
• Collaborate on the Vision: Share your goals and ideas, and work together to create a roadmap. A good development team like ours will bring insights that help improve your app’s design and functionality.

4. Development Phase of Custom App:

• Design User-Friendly Interfaces: Make sure the design is aligned with your brand’s personality, colors, and values. A consistent brand look builds trust and familiarity with users.
• Develop and Test Your App: Development happens in stages which allows you to add and test each feature as it’s created. This helps you stay on track and catch issues early.
• Launch Your App: Once testing is complete, launch your app on platforms like Google Play and the Apple App Store. Each platform has submission guidelines, so be sure to follow them for a smooth approval process.

5. Gather Feedback and Continuously Improve

• Listen to Your Users: Once your app is live pay close attention to user feedback. This will help you understand what’s working well and where you can improve.
• Keep Updating: A successful app is never really finished. Add new features, fix any issues, and keep upgrading the app as your business grows and user needs change.

Do You Want to Increase Your Sales? Contact Us Now!